Ask a business owner what the biggest challenge is and the answer will always be increasing sales and getting good people to work for me. We spend a lot of time and money marketing our wares to potential clients. I think there is good reason to think about how we market ourselves to potential employees as well.
We know that what staff want from work has changed dramatically over the last few years. That change has been supported by a more open flow of information on social media.
Put yourselves in the shoes of an employee thinking about working for you – they’ll go on your Facebook page to see how connected you are to the world and what your customers are saying to you, they’ll check you out on Glassdoor find out the things that you never tell them at an interview. They’ll check you and your business out on LinkedIn to see who your customers are. They might even check out Instagram to see if they get into the same sort of things you do.
They’ll ask around to find out if anyone knows anyone that works for you and a quick IM on Facebook and they’ll know what your staff say about you and what it is like to work for you.
Through these channels and many others, a prospective employee can find out what is really going on in a business and I can then decide if I want to work there.
And that’s the kicker – we have an employment market where employees are choosing us just as much as we are choosing them.
When you have a desirable brand then you’ll get quality people beating a path to your door. I recently chatted with the proponents of the new aquarium here in Cairns and they said that they have received massive interest from people wanting to work with them from all over the world and they haven’t started recruiting yet.
Having a business in a desirable industry certainly helps to lure talent, after all who doesn’t want there resume built on working for the best businesses.
What to do when you aren’t a sexy business? You have try a bit harder to pick up! Here are some tips to lure talent to your business.
- Start thinking about how you can sell your business to an employee not just customers
- Make sure you have built a great workplace culture that people want to be a part of
- Learn to lead and manage in an engaging way – your staff should be your greatest fans
- Hire for cultural fit – so everyone gets along
- Make you business place that your staff rave about to others
Make it easy for talent to find you and choose you. You don’t have to be a big sexy brand but you do have to differentiate yourselves from your competitors and add value, just like you would if you were selling a product or service.
This is a really new way of operating for many business leaders and owners. If you need help to get your head around anything I’ve blogged about please give me a call or send me a note and I’d be happy to chat.
Have an awesome week
“Welcome problems and eat them for breakfast” Alfred A Montapert